My Photo


My Websites

    The first website on the net to be devoted to the future of domain names. Online since 1996.
  • T.R.A.F.F.I.C. Conference
    Gas it what fuels a car, TRAFFIC is what fuels the net
    What's the latest rumor?
    I have no business owning a great domain like this. But the rest of the universe is still asleep at the wheel.
    Another domain I have no business owning but the candy industry is still asleep at the wheel.
    Just an example of a parked domain page.
    The domain that can be anything it wants to be. Perhaps the most generic of all domain names.
  • Reporting Center
    This site has been online for over 12 years. I originally got it so it would not fall into the hands of someone who would exploit the most innocent. It has been a resource for reporting child porn and make it easy to look up sex offenders by state.
  • Articles with Rick
    Just a smattering of some interviews and articles over the years.
    Headquarters for the NEXT phase.
    The 20 Year Plan in the flesh

Twitter and Facebook

My Notable Sales $10MM+

  • $150,000
    Sold in 2012
    $450,000 with 2 Partners 2011
  • to Cash & Stock
    Sold in 2001
  • for $100,000
    Sold 2010
  • $1.3MM
    Sold 2003
  • $4MM + Equity Stake
    Sold 2011
  • $3MM + Royalties + 10% Ownership +++
    Sold 2009
  • to CNN for $750K
    Sold 2008
  • $200,000
    Sold 2007
  • $200k++
    Sold 2007
  • $110,000
    Sold 2006
  • $100,000
    Sold 2009
  • to Kaplan Educational $100,000
    Sold in 1999
  • $50,000
    Sold 2006
  • to Cash & Stock
    Sold 2009
  • $180,000
    Sold 2011
  • to IAC (Undisclosed)
    Sold 2004
  • $75,000
    Sold 2005
  • (undisclosed)
    Sold 2009


Rick Schwartz President, CEO & Founder
T.R.A.F.F.I.C. President, CEO, & Cofounder
Internet Commerce Association Founding Board Member

Rick Schwartz, aka "Domain King" and "Webfather", is the CEO, President and Cofounder of T.R.A.F.F.I.C., the premiere domain conference for the domain industry. T.R.A.F.F.I.C. has held shows in the USA and venues around the world, from Milan to Amsterdam, Vancouver to Dublin and Gold Coast, Australia. More than 25 shows since 2004.

As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of "Type in" traffic which is now commonly referred to as "direct navigation” - the most potent and targeted traffic on the net. Rick has a prime portfolio of one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, website flow and valuation.

Besides owning,,,,, and some 9000 other domains, Rick is also an accomplished businessman in several other industries including furniture, lighting and advertising. He ran one of the most profitable and efficient home based businesses with no employees back in the early 1990's out of a 10 x 10 bedroom. He sold that business for over 7 figures, freeing his time to devote exclusively to the Internet in 1998. Rick also sold, a domain name that he bought for $15,000 in 1997, for $1.3 million in a cash deal that was finalized in May 2004. Many attribute that sale to jump starting the domain space at a time considered the lowest point the domain business has seen. It also cemented his main theory that "Domains would go up faster in value than any commodity or asset ever know to mankind." No stock, no land, no gold, no jewel has ever gone up faster and further in value.

Rick also ran the first domain forum on the net in which the top domainers and sponsors in the world were invited to participate and join. His members read like the Who's who of the domain channel. It was known as the hardest website on the net to get into. While others begged for traffic, Rick and his members screened every applicant before they were accepted. The board was opened from 2000 until 2007. opened in 2007. Many of the thoughts and posts are the original ones from back as early as 1996 and the rest deal with his strongly held opinions on day to day business issues as well as life itself.

Domainer of the Year, 2005
Inducted into the Domain Hall of Fame, 2006
Received the Domain Industry "Pioneer Award", 2010